Do you know what a Social Media Plan is?
As social media becomes more prevalent in the business world, we keep hearing about organizations and how they can further their impact through social media. Julianne Rowe recently wrote a piece for Marketing Conversation that lays out eight simple rules for what your social media plan should strive to look like. Below are the eight steps that Julianne recommends to improve, or start, your businesses social media plan.
1: Start Listening
2: Determine your goal
3: Know who you are and who is best suited to show that in your company.
4: Decide what channels to use
5: Create rules
6: Creating and Scheduling content
7: Engage, be genuine and transparent
8: Measure, analyze and re-work your plan
While some of Julianne’s steps may seem like they are common sense, be sure to really think them through and determine how they relate to what your company does. Social media will only continue to impact the way the businesses are run and will directly apply to both employees and consumers. Developing and growing your social media presence will become even more crucial as social media’s prominence continues to rise.